About Cambridge Business Development Services | CBDS

Unlock the human advantage. Lead with clarity. Perform with confidence.

CBDS helps leaders and organisations build the capability they need to grow well in a world that never stops moving. Performance is no longer about who works the hardest. It is about who can think clearly, communicate well and lead people through complexity without losing momentum. Technology can help, but it is people who make the difference.

We exist to help teams develop the confidence and capability required to perform at a consistently higher level.

Why CBDS Exists

Across hospitality, logistics and high growth tech, the same patterns kept appearing. Businesses were trying to scale but their people were overwhelmed, unsure of expectations or struggling to turn ambition into daily action. Leaders wanted clarity. Teams wanted direction. Organisations wanted momentum but lacked the structure and skills to create it.

Start ups and scale ups move fast, but speed alone does not build strong cultures or confident leaders. Growth demands people who can make sound decisions, work well under pressure and support others through change. These skills do not come from systems or dashboards. They come from capability. They come from people.

CBDS was created to support that journey. We help individuals, leaders and teams build the human foundations required for sustainable growth so that performance rises, pressure reduces and the organisation becomes a place where people can do their best work.

The Human Advantage Framework

The Human Advantage Framework is our approach to developing the skills modern work now demands. It brings strategic thinking, clear communication, leadership behaviour and practical decision making together in a simple structure that people can use straight away.

AI is changing how work gets done, but it cannot replace human judgement or the ability to lead, motivate and support a team. Technology amplifies strengths and weaknesses. The organisations that thrive are the ones where people know how to think, decide and adapt with confidence.

This framework helps people do exactly that. It gives individuals and teams a way to stay focused, stay human and perform with clarity even when things move fast.

What We Do

CBDS supports leaders, teams and organisations through three core services.

Leadership and Career Coaching (1:1)

Focused, practical and tailored. Coaching that helps you think clearly, communicate well and grow your capability. Whether you are developing as a leader or moving forward in your career, we work on the skills and confidence you need to take the next step.

Team and Culture Development

Workshops and advisory support for leadership teams in growth or change. We help you build a strong culture, reduce friction and create an environment where people can do their best work.

Leadership Labs and Keynotes

Interactive sessions that introduce the Human Advantage Framework to your organisation. Engaging, practical and designed to shift thinking fast.

We also run standalone courses that build strategic and leadership skills, including our AI in Business course which helps leaders use AI confidently and responsibly.

A Note from Andy, Founder of CBDS

“My career has taken a few different turns. I developed people and teams in hospitality, stepped away due to burnout, spent time on the road as a truck driver and later moved into high growth tech where I led teams and operations through periods of real change. Across all of these roles I saw how much potential people have when they get the right support and how quickly things fall apart when they do not.

CBDS exists because work should not feel confusing or overwhelming. People want clarity. Teams want direction. Organisations want strong performance. I built CBDS to bring all of that together in a way that is practical, human and sustainable. Whether you are growing as a leader, navigating a career transition or supporting a team through change, I am only a message away if you would like support.

Thank you for being here.”

— Andy Jillings

Founder, Cambridge Business Development Services